E-EXPORT AND E-COMMERCE GOVERNMENT INCENTIVES
e-export supports and e-commerce supports; These are the unrequited grants offered by the government to e-exporters within the scope of the export support program. The expenditures required for e-export, which exhibits a rising trend, are covered by the government.
First, definitions are pretty important:
E-export Consortium: Companies granted status by the Ministry (Companies with a large e-commerce sales model and structure that can steer the sector)
B2B Platform: Service provider that offers business-to-business order taking
E-commerce stakeholder: Companies that require mandatory service for marketplace integration
Marketplace: Marketplaces with headquarters in Turkey
Retail e-commerce sites: A service provider company that carries out retail merchandising sales through its own branded e-commerce site and has at least two-thirds of its total sales revenue online and headquartered in Turkey.
Overseas Marketplace: A marketplace that operates in more than 3 countries or has a market share of at least 15% in the e-commerce market share in the foreign country where its business center is located
Companies: Limited and joint stock companies, cooperatives and unions
Order Fulfillment: Warehouse and order fulfillment services
1. Market Entry Report Support
Who Can Benefit?
E-export consortia
Retail e-commerce sites
Marketplaces
Support Subject: Market, country and e-export focused reports
Support Rate: 50% Support Period:
Support Amount: 1.500.000,-TL (annual)
2. Digital Marketplace Promotion Support
Who Can Benefit?
Companies
E-export consortia
Retail e-commerce sites
Support Subject: Digital advertisements in overseas marketplaces (digital ads not exceeding 20% of sales in overseas marketplaces)
Support Rate: 50% Support Period: 3 Years per Marketplace
Support Amount:
Companies: 7.500.000,-TL (annual)
Retail E-commerce Sites: 15.000.000,-TL (annual)
E-export Consortiums: 25.000.000,-TL (annual)
3. E-export Promotion Support
Who Can Benefit?:
E-export consortia
Retail e-commerce sites
B2B platforms
Marketplaces
Subject of Support: Other marketing activities, excluding digital ads in overseas marketplaces (digital ads not exceeding 20% of sales in overseas marketplaces)
Support Rate: 50% Support Period: 3 Years per country
Support Amount:
B2B Platform: 4.000.000,-TL (annual)
E-export Consortiums: 15.000.000,-TL (annual)
Retail E-commerce Sites: 25.000.000,-TL (annual)
Marketplaces: 30.000.000,-TL (annual)
4. Order Fulfillment Service and Warehouse Rental Support
a) Order Fulfillment Service Support
Who Can Benefit?:
Companies
E-export consortia
Retail e-commerce sites
Marketplaces
Subject of Support: Expenses related to order fulfillment services (not exceeding 10% of e-commerce sales in the relevant country)
Support Rate: 50% Support Period: 3 Years per country
b) Warehouse Rental Support
Who Can Benefit?:
E-export consortia
Retail e-commerce sites
Marketplaces
Support Subject: Rental expenses related to leased warehouses abroad
Support Rate: 50% per unit Support Period: 3 Years per country
Support Amount: 5.000.000,-TL (annual) Maximum 25 Units
Total Support Amount:
Companies: 7.500.000,-TL (annual)
E-export Consortiums: 25.000.000,-TL (annual)
Retail E-commerce Sites: 25.000.000,-TL (annual)
Marketplaces: 15.000.000,-TL (annual)
5. Overseas Marketplace Integration Support
Who Can Benefit?:
E-export consortia
Retail e-commerce sites
Marketplaces
Subject of Support: Expenses related to the integration services to be made within the country regarding foreign marketplaces and foreign marketplaces
For Up to 6 Marketplaces
Support Rate: 50% Support Period: 3 Years Per Marketplace
Support Amount: Maximum 200.000 TL for an Integration
6. Service Support from Online Store and Target Country e-Commerce Stakeholders
Who Can Benefit?
Companies
E-export consortia
Retail e-commerce sites
Support Subject: Expenses related to opening an online store in overseas marketplaces in target countries, annual payments of these stores and services to be received from e-commerce stakeholders of the countries
Support Rate: 50% Support Period: Up to 3 Years
Support Amount:
E-export Consortiums: 3.000.000,-TL (annual)
Retail E-commerce Sites: 1.500.000,-TL (annual)
Companies: 1.500.000,-TL (annual)
7. Marketplace Commission Expense Support
Who Can Benefit?
Companies
E-export consortia
Retail e-commerce sites
Support Subject: Marketplace commissions in target countries through overseas marketplaces
Support Rate: 50% Support Period: Up to 3 Years
Support Amount:
E-export Consortiums: 750.000,-TL (annual)
Retail E-commerce Sites: 2.500.000,-TL (annual)
Companies: 1.500.000,-TL (annual)
Support Upper Limits
All supports may not exceed the following limits in total;
Companies: 15.000.000,-TL (Annual)
E-export Consortiums: 45.00.000,-TL (annual)
Retail E-commerce Sites: 45.000.000,-TL (annual)
Marketplaces: 45.000.000,-TL (annual)
B2B Platforms: 4.000.000,-TL (annual)
