E-Export Incentives and E-Commerce Support for Companies Exporting from Turkey: Amazon, Etsy, Zalando and More
The Ministry of Trade of the Republic of Turkey provides comprehensive government support and incentives for companies engaged in e-commerce and e-export to enhance their competitiveness in international markets. These incentives cover up to 50-70% of costs associated with advertising, commissions, software integrations, overseas warehouse and office rentals, brand registration, quality testing, and fulfillment expenses on popular e-commerce platforms like Amazon, Etsy, Zalando, Faire, and Ozon, significantly reducing the financial burden for businesses.
What Are the Newly Announced E-Commerce and E-Export Supports?
Recently announced e-commerce support measures extend to marketplace and e-export platforms, B2B platforms, and retail e-commerce sites. This scope includes various expenditures on platforms such as Amazon, Etsy, Zalando, Ozon, and Faire:
- Advertising expenses,
- Commission fees,
- Order fulfillment expenses,
- Software integration costs,
- Overseas office and warehouse rental fees,
- International brand registration costs,
- Quality testing, analysis, and certification expenses,
- Domestic and international trade fair participation expenses.
All of these are supported under the government’s e-export incentives program.
Advertising Types and E-Commerce Incentives Specific to Platforms
Each e-commerce platform offers unique advertising options to help businesses reach their target audience effectively. Below are some advertising types that qualify for incentives:
- Amazon Advertising Types:
- Sponsored Products: This type of ad is focused on specific products and aims to increase sales.
- Sponsored Brands: Banner ads designed to enhance brand visibility.
- Sponsored Display Ads: Visual ads that increase visibility across categories.
- Etsy Ads:
- Etsy Ads: Promotes products on Etsy's main page or search results.
- Offsite Ads: Advertises products on platforms outside of Etsy, such as Google and Facebook.
- Zalando Advertising Solutions:
- Brand Advertising Solutions: Increases brand recognition and allows for greater reach to target audiences.
- Product Ads: Brings products to the forefront based on user interest.
Eligible Order Fulfillment and Storage Expenses for Incentives
One of the most significant costs in e-commerce and e-export processes includes logistics and storage expenses. The Ministry of Trade offers incentives to help manage these costs effectively:
- Fulfillment by Amazon (FBA): Amazon's service that handles storage, packing, and customer support for your products.
- Etsy Fulfillment: Provides logistics solutions, especially for sales to the US and Europe.
- Zalando Fulfillment Solutions (ZFS): Offers storage and quick order fulfillment within Europe.
How to Benefit from E-Commerce and E-Export Support?
To benefit from these government incentives and support provided by the Ministry of Trade for e-commerce and e-export companies, certain criteria must be met. Businesses can receive reimbursements of 50-70% of their expenses by documenting their advertising and logistics expenditures. Seeking e-export consultancy services for the application process and completing the required documentation can help you maximize the benefits of these incentives.
